1. What is crowdfunding?
Crowdfunding allows to collect money and gather contributors around a project. It is a way for a project holder to give life to the project that he/she holds dear, thanks to the support of the crowd.
On Dalendo, contributors can provide their financial support with or without some compensation, which may be offered to them by the project holder. Thus, it's a tremendous opportunity to thank them. Compensations have a value, most of the time, close to the amounts offered by the contributors.
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1. I create my page on Dalendo by detailing my project clearly. Once my file is validated, I launch my campaign. I establish my “dream team” to help me collect the funds successfully. -
2. I share I confirm with my relatives that they will contribute to my campaign. I also contact my friends. I make them my Ambassadors. I ask them to talk to their network of relatives, friends, partners, and customers. -
3. I thank The contributors give the money to support me. My campaign moves forward. I thank them. I prepare my compensations, if I have chosen to offer them in exchange for their contributions.
How can crowdfunding or participatory financing help you?
Real time market research
With your crowdfunding campaign, you have the confirmation of the usefulness of your project and that your idea is good. If your idea is as interesting as you think, then there are passionate people like you, who will contribute to your fundraising campaign.
Improve your financing
You can use the funds collected to supplement your other sources of financing (loans, state aid, regional aid, honour loans, grants and others; you can also prepare for the joining of a business angel or other investors in the share capital of your company).
Build your community
Crowdfunding is not just the business of collecting funds. When you perform your campaign, you’re offering the best of yourself to your relatives, friends, partners, customers, and their respective networks and to the general public. All these people grant their confidence not only to a project, but to the assembly of your approach, vision and person.
Know how to communicate and think
To make your crowdfunding campaign succeed, you have to identify the “crowd” that will be the most connected to your project and your dynamism. And, as with any conversation, you will have to learn to talk to them, to get your message across. You become more effective in your approach to communication and marketing.
Be simple
The crowdfunding:
- This is not begging: the banks themselves and the states borrow regularly from the market
- It is not the platform that will do all the work: the platform allows you to have technological and sensory tools to contribute to the realisation of your dream. But it is good for the project holder to apply the dynamics of participatory financing that you will discover in this guide.
You must be determined, willing, and open-minded to receive advice, consisting of the effort during 30 to 45 days. Learn to get out of your comfort zone. Learn to overcome the fear of contacting strangers. It is a wonderful human adventure! There are those who complain about not being able to succeed and those who act to succeed! Dare to crowdfund! You deserve to succeed!
Test: Do you have the real motivation to make your dreams come true?
Answer these questions frankly:
- 1. Am I motivated to make sure that my crowdfunding campaign be a success?
- 2. Do I have the audacity to search for 10 key contacts and contact them, and afterwards contact them again even if I do not have an answer?
- 3. Am I ready to leave my comfort zone?
- 4. Can I keep doing my main activity while doing my best to make my campaign succeed at the end of 30 to 45 days?
- 5. Am I ready to ask the help of friends to make my crowdfunding campaign succeed?
- 6. Am I ready to organise and plan all my actions, at least 25 days before the launch of my campaign?
- 7. Do I want to overcome the obstacles that prevent me from succeeding?
If you answered “yes” to all these questions, let's proceed together.
Passion, Energy, Commitment will push others to believe in you and help you to succeed in your crowdfunding campaign.
2. Study your project well
1. Verify the eligibility of your project
On Dalendo, we select the projects particularly thanks to the following criteria:
- the innovation in all its forms
- the collective and global solidarity
- the freedom to launch and to support the projects that you like
- the joy of exchanging and sharing common values.
For example: do you want to set up a cultural event? - Use Dalendo to find the contributors who will support you. But, what will be the repercussions of this event? - This event can be a success and we wish you all the best. But then what do you intend to do to make the effects of this event last, and that this event impacts so positively its participants, that you could make it your business? You could create think tanks, you could inspire people who, thanks to your event, will want to improve, or even change their lives.
It is the idea of value that is at the heart of our platform. We want to accompany you, so that your passion creates value to you and to others.
Albums, films, books, studies, schools, wind farms, convenience stores, connected objects, well-being, travels, water saving, sports, reportage, etc. You have every reason to post your project on Dalendo!
We draw your attention to the fact that we accompany projects that create an original work, with an acknowledged differentiation factor.
However, we particularly reject all the projects:
- that are incomplete
- that do not lead to the creation of an original or improved work: if the project is a copy of an existing product or service, to which it does not bring any improvement and/or novelty and/or a real differentiation factor
- in which the project holder has not created or manufactured the work
- that are subject to strict legislation, such as weapons and similar, alcohols and similar, explosives and similar, medicines and similar
- such as food and energy drinks, which have not obtained legal and/or administrative authorisations
- that require an administrative or regulatory authorisation to start the activity
- aimed, directly or indirectly, at all resales and attempts to resell goods or services for remuneration
- aimed, directly or indirectly, at the products and services presented as having a healing power, capable of diverting the public from sworn professionals, to treat the pathologies concerned
- that have as consequences, directly or indirectly, the violation of copyrights and similar, the intellectual property and similar (trademarks, models, drawings, patents, etc.)
- with offensive content (particularly inciting hatred, violence, imbalance of the family relationship or social bonds, etc.)
- with pornographic content
- contrary to the public order and/or morality
- aimed, directly or indirectly, at the resale of goods and/or services.
Generally speaking, we reserve the right to refuse your project without the need for any justification.
2. Verify the eligibility of your project
Before launching your campaign (pre-launch), we recommend that you to identify 10 potential contributors.
You will reach these contributors first, among your relatives, your friends, your partners, your customers, and their respective networks. These contributors will promote your project, your campaign free of charge.
You need to know the strength of your network.
Your goal is to know them and understand their general expectations for supporting a project.
Do not forget that you are also searching for Ambassadors, who will support you and share your campaign to attract new contributors.
Frequently, we forget the phenomenon of six degrees of separation between two people (Stanley MILGRAM, psychologist) who do not know each other directly. In other words, we are all linked one to each other.
Therefore, the good news is that you have access to more people today, more contributors for your campaign.
Dalendo observed that Facebook definitely brought us closer. Thus, we believe that, between you and a contributor, on the other side of the planet, there may be 4 or 5 degrees of separation, or even 3 on small territories (to be scientifically checked).
Practical exercise
Draw the following diagram and put the names alongside each indication. After 10 minutes, you will realise that there are many people who are susceptible to become part of your Dream Team, and that you have potential contributors.
You can improve the diagram.
You start with the people who know you best. And you will end with the key organisations, strategic to allow you to reach more people.
In fact, for your campaign to succeed you must apply the 3 circles theory in a structured way. Frequently, your campaign will be a success thanks to:
- to 1/3 (one third) from your relatives, friends, associates, customers, and partners - CIRCLE 1
- to 1/3 (one third) from the friends of your relatives, friends, associates, customers, and partners - CIRCLE 2
- to 1/3 (one third) from contributors from the general public. This contributor who does not know you directly and who has a heart for your project. CIRCLE 3
This exercise allows you to:
- realise that you must structure your campaign
- realise that you are not alone
- know more about the reach of your network
- be aware of to whom you will send the news of your campaign
- make the beginning of the list of whom you certainly cannot forget to thank.
Good to know: It is at this stage that you can begin to think about the compensations that you will offer to your contributors, based on the amount that they will give.
You will have to secure 30% of the amount of your campaign thanks to this first circle. You must contact them first to show the link to your campaign page and have them come back to your page.
When all the parameters of the campaign are established. So, ask them to contribute to your campaign. The CIRCLE 1 will help you to make your campaign popular, viral, and thus you will be able to attract the friends of their friends, their influencers, and then the General Public.
Once you have 20 contributions, then, formalise your campaign. Let's go!
The Circle 1 can be specified
If you wish, you can decompose the CIRCLE 1 in the following way:
- 1. The most intimate friends and relatives (they know me very well and they know my project)
- 2. The friends and relatives who are good acquaintances (they know me, but do not really know my project)
- 3. The friends and relatives who know my name and with whom I have had some opportunities to talk
Good to know: You must identify the influencers of your Circle 1. The influencer is the one who believes in you and who will preach the good word in favour of your campaign.
Identify your TOP 25 real supporters, who will speed up the word of mouth in favour of your campaign immediately.
Stay alert
If you have a network with an interesting size and potential, then continue to develop it, inform them about your forthcoming project, sensitise them, and get intentions to contribute.
If your network is small. Then, before the campaign:
- pick up your phone and talk to each member of your network to have their support and commitment, so that you can count on them to share your project within your network
- every 10 days, contact them again. Take stock with your ambassadors. Ask them to make their own networks more active.
- Make sure that you have a Facebook page for your project, a Twitter account, and a Google+ account. Start communicating about your forthcoming campaign. Ask them to make your link be shared. When you launch the campaign, then you will still have to publish, to communicate and keep your presence active on these networks.
- Prepare your flyers on pdf or print, which will have to be placed on different strategic organisations.
3. Establish your campaign team
Establish your Dream Team. Do not isolate yourself. There is always one person or two to five people who are willing to support you in your campaign. You will need:
- a “Deputy Chief” to represent you and defend your interests
- a “Sage” who has contacts, but also who pays attention to details to attract more contributors
- a “Connector” that knows the world. It is a social animal, sometimes more than you. He knows how to bring you more support
- of a “Communicator” who knows how to present and position your projects on various media.
It is always possible to make a campaign alone. However, we reckon that you must establish a “Dream Team” to keep the same motivation from the beginning, until the end of the campaign.
3. Set your goal
1. Determine the cost of your project
On Dalendo, we practice the “all or nothing” rule. This means that, when you reach 100% of your campaign’s goal, then we will transfer the funds collected, after the deduction of our commission and the bank processing fees invoiced by our payment partner.
If you do not reach your campaign’s goal at the expiration of the fixed term, then we will not transfer any money to you. The contributors will be fully reimbursed at no cost.
Therefore, you must fix the amount of your collection reasonably. Concentrate on the expenses without which your project cannot take place.
You must:
- Make a list of all your expenses: before, during and for the implementation of the project
- Calculate the amount of all your expenses, by paying attention to the indirect costs (transport, logistics, any commissions to be paid, etc.).
Some expenses that you neglect can become the most important pain (customs fees and shipping costs, to collect components in the manufacturing of a prototype, for example; the cost of the authorisation for a temporary occupation of a plaza to install your food truck; the insurance cost for some equipment, etc.).
Take advantage of the fact that you can always keep all the money that exceeds your campaign’s goal.
Even if the average contribution is 65 euros. In fact, anticipate contributions of 25 euros (low hypothesis) to 45 euros (high hypothesis).
- How many contributors do you need to achieve this goal?
- Can you mobilise as many contributors over the campaign’s duration?
- What are the expenses that are not essential to the launch of the project?
- - What are the expenses that could be taken charge by other helping devices (state aid, regional aid, grants, etc.) or by the traditional financing?
Example:
Out of 100 people that visit your page, only 5 will contribute to your project (5% “visit-to-lead conversion rate”)
If you take the low hypothesis of 25 euros contribution per contributor, then to achieve your campaign’s goal of €1,000, you will need
€1,000 : 25 = 40 contributors. However, these 40 contributors represent the 5% of people who will visit your project page and will actually contribute.
So, to reach your campaign’s goal of €1,000, you will have to make a small cross product:
(40 X 100) : 5 = 800 people who will have to visit your project page.
It is now that you have to think about it. Be methodical, transparent and realistic.
Once your project is on-line, the amount and duration of your campaign cannot be changed.
2. Determine the amount of the campaign’s goal
You must fix your goal by taking into account the following cost and expense items:
- the cost of your project: you have listed all the expenses necessary to launch your project
- Dalendo’s commission
- the accompaniment cost: if your project’s cost exceeds €5,000, you must be accompanied by a Dalendo clientèle development expert. Contact us: devexpert at dalendo.com
- the cost of providing the compensations to your contributors
- the delivery costs of such compensations
- the VAT charged to the Dalendo’s commission, which the legal persons liable for VAT must pay back to the State
- the VAT applied especially to the pre-sales in the scope of your campaign, in the moment that you are liable for VAT, which you must collect and pay back to the State.
- any other applicable taxes, taking into account the contributor’s country of residence.
3. Present your project
You are about to describe your project and you must explain first your idea, in a clear way, so that everyone understands you. If your project is technical, then, this is the time to make sure you “upgrade” your potential contributors. The whole art of Steve jobs consisted particularly on making clear things that were too technical.
Potential contributors need to understand why this project is so important to you and why it deserves public attention, support, and contribution to its realisation.
- Will your idea attract the crowd?
- Why is your project special?
- Is it well presented?
- What does your project bring to your Community? What positive impact(s)?
Special recommendations
You must create an emotional link with the readers of your page. You are passionate about your project. So, express that passion in your project’s description. Here are some key questions:
- Why do you want to launch this project?
- What was your inspiration?
- Why does your project make you passionate?
- Why would people want to take an interest in your project and contribute financially?
Crowdfunding is not just money. Emotions play a major role here.
Talk about the project’s story
You tell your project’s story. Your project’s description must convey emotion without exaggerating too much. You must create a link with people who may not know you. A passionate story incites to know more, and to be interested in the project holder to help him/her financially.
Answer these questions (applying to any type of project), when you write your description:
- Who are you ?
- Why and how did you get this idea?
- What solution do you bring to this problem, this need?
- What are the benefits, the advantages for you and your acquaintances, your environment, your Community, your Region, your Country, etc.?
- What are the values that your project expresses?
- Why are you calling for crowdfunding?
- Why should the public support you?
- What are the stages in the implementation of your project?
Do not go in all directions, but stay focused on the project.
Good to know:
- Ventilate your text, by separating the paragraphs to make it more readable.
- - You can make a chronology of your project’s different stages. Potential contributors will have the proof that your approach is thoughtful, organised, and trustworthy.
How will the money be used?
You will have to detail the expenses you must incur to implement your project. Your expenses must be:
- directly relevant for the project’s implementation;
- realistically estimated:
- estimate them by comparison (check with 2 to 3 suppliers);
- coherent on the whole: reasonably determined marketing and communication expenses are consistent with the launch of products on the market.
In some cases, you can add an uncertainty margin regarding the costs of certain commodities (if their prices oscillate).
When the public looks at your various expense items, it will have to see:
- the coherence
- the transparency
- the credibility
- the reality.
Do not forget the VAT (attention to the passage from “tax-free” to “all taxes included”), the logistics costs (import, customs fees, raw material costs, etc.), the compensations and their delivery costs, Dalendo’s commissions, and the bank processing fees of the approved payment institutions.
Good to know: You can set a low goal instead. So, once the goal is achieved, you can live that magic moment, where the contributors are even more motivated to support you, and therefore, other contributors too. Remember that your compensations:
- must lend the desire to support you, in order to have them
- are so attractive, that the contributors support your project and recommend it to other contributors from their networks.
How to generate bonus contributions, when you have already achieved your goal?
You have reached your goal, but the campaign is not over yet. You know that you will receive contributions to your project.
As you know, you cannot change your original goal, nor change your contributions.
To collect more bonus funds, consider the following steps:
- Indicate in the first line, at the top of your page, and in boldface: “We have achieved our goal. If we reach the sum of €XXXX, this is what we can do”.
- Explain in a clear, precise, and coherent way what you are going to do with that money, the mark you are looking for
- Modify the amount of compensations that you will be able to offer
- Add 3 new types of compensations if you want.
How to establish 3 new types of compensations?
You have the advantage of being able to increase the amount of existing compensations.
You can also create 3 new types of compensations. If you have achieved your goal, it is because the third circle, the circle of the general public has trusted in you. And, among them, there are new people ready to support you. So, offer them something more exclusive, more customised.
ATTENTION: keep the consistency in your compensations, so that the existing contributors do not feel frustrated and disappointed.
Continue with the same dynamism
You want to reach a new goal, so do not forget to communicate, communicate and communicate. Here are our recommendations:
- Thank your contributors: “Thanks to you, we have reached €XXXX, now we want to reach €YYYY. We count on you. Talk to your friends and ask them to trust us like you, you have trusted us”
- Tell them to send a message like the following to their contacts: "Hello Paul, I have supported Maheva in her fundraising for her organic foodtruck project, I would like for you to support her too. Look at Dalendo.com and look for the project ‘An organic foodtruck in my city’. Thank you in advance. Anne. ”
- Inform all the contributors on your project page, by email (your email’s subject must be forceful, but not recruiting), by SMS, by Whastapp, Messenger, Facebook, Twitter, and Google+
- Get a press article, or else aradio or TV appearance
- You are credible. You have succeeded on bringing people together, then go!
Your project’s title and catch phrase
Your project’s title should be well chosen. It must:
- be original
- stimulate the reader's curiosity
- clearly tell what your project is.
Your catch phrase
Your catch phrase is less than 140 characters. It must:
- be clear
- be easy
- stimulate the curiosity
- indicate the nature of your project
- encourage the reader and his friends to support your project.
Testimonies and recommendations
You already have your supporters. Ask them to write their testimonies about you and your project. Ask their authorisation to be quoted in this section. This will give more credibility to your project. They can also contribute and add their testimonies.
Leadership
You are a leader even if your project has an amount of €1,000. Whatever your profession, there is a leader who is dormant in you! You create value for yourself and your acquaintances, your Community, and even more.
Introduce yourself with the key dates. Your presentation should show that you have the leadership, qualities, resources, tenacity, dynamism, seriousness, credibility to successfully carry out this project.
The compensations
Here you indicate the compensations that the contributors can expect to receive, according to the amounts of their support. You can specify the delivery period of the compensations, as well as any discounts or special offers that they can benefit from.
Good to know:With regard to shipping costs, you can enter “Free shipping”.
The contributors will love it. Therefore, consider the lump sum of the expedition costs of compensations, when determining your campaign amount.
Press and social links
You can indicate the press articles - with the links - that mention your project. Also, specify the links of your Facebook and Twitter pages.
4. Design and choose its visuals
Your page must be illustrated: images, pictures, and videos. Thus, the contributor can find you, understand that your project is serious, well thought out and organised. Your visual material must lend the desire to give away money to see your project become reality.
Add your “project picture”
This picture represents your project. It must have the following characteristics:
- high resolution
- with good quality (300 dpi at least)
- It represents your project at a glance: if your picture is complicated to understand, then you will have difficulty in giving the desire to read the rest of the page.
- It lends the desire to know you more: stage or focus on the object of your project. You can also add a human touch by staging yourself in the picture
- It indicates the title of your project and/or the name of the creator of the project.
Good to know: in the body of your text you can add other images to illustrate your project. Continue to describe your project well, so that the visitors of your page are passionate about your story, support you and recommend your page to new contributors.
Add your video
Your project’s video is unavoidable. A video about a project page increases its chances of getting the desired financing by 20%. It should be short (1min 45sec to 2min). You will also be able to add a more detailed video, consequently a longer one, in your page’s body.
Here are our recommendations:
- Your video’s first 10 seconds are very important.
- The video can be taken with your smartphone or else by a professional hired to do it.
- Choose a quiet place to avoid too much recording noise.
- Prepare your text beforehand: tell a story accessible to everyone (avoid being too technical).
- Do several essays, so that you sound natural (you can even recite your text at any time of the day, and verify whether or not you know it well).
- Put emotion in your voice.
- Avoid having hesitations in your voice, avoid talking too fast: speak is also educating!
- Keep the same dynamism in your video from start to finish.
- Add a touch of humour! Your voice should not be monotonous!
- If you see small defects, like a little panic grin that you have on the video, then the viewer will see it: therefore, that is a good reason to do it again.
At the end of your video, the viewer must become a contributor.
Attention:
Do not use graphic elements (pictures, logos, etc.) or sound (music, sound effects, etc.) of which you do not have the copyright, intellectual property, etc. For the music, you can visit the following sites in particular (these are suggestions, we are not affiliated to these sites):
Audiojungle: https://audiojungle.net/ Premiumbeat : https://www.premiumbeat.com/
Your video’s text
Make sure your text or script answers the following questions:
- Who are you ?
- Why and how did you get this idea?
- What solution do you bring to this problem, this need?
- What are the benefits, the advantages for you and your acquaintances, your environment, your Community, your Region, your Country, etc.?
- What are the values that your project expresses?
- Which is your team? The responsibility of each person, his/her experience and qualities?
- Why are you calling for crowdfunding?
- How much do you need and how will you use that money?
- Are there any people who support you? Can you quote them or make them give testimonies?
- Tell the viewers that (if that is the case) you have planned some interesting compensations: you can indicate the nature of these compensations, the period in which you will send them, tell them that, as Dalenders, they will benefit from a special offer, for example
- Tell them that you really need to achieve this goal, because on Dalendo, if you do not reach your goal, you will not receive.
- Finally, tell them to find you on Dalendo. You can also add the links to your video, your Facebook page, your Twitter account, your YouTube page.
Do not forget that your video is going to be shared, so it must capture the audience's attention and lend the desire to support you.
You already have a video
You can add the links to your YouTube, Vimeo, and/or Dailymotion video.
Risks and challenges
Here you show your potential contributors that you have taken the measure of your project, its implications, and the difficulties that you will have to overcome.
It is a matter of proving that you are transparent, serious, and credible. Do not underestimate this section, because it helps to check your project’s consistency, particularly between the amount of your collection and the difficulties that need to be overcome.
Frequently Asked Questions
Here, you predict the questions that will be asked to you. It is also a good way to win the trust of potential contributors. You are showing empathy towards them.
4. Establish the duration of the collection
You will lead a campaign during which you will have to build a community of supporters, of contributors, of men and women who will believe in you. Surely, it takes time. But you cannot establish a duration too long, because the longer your campaign, the more it will tend to falter.
A crowdfunding campaign experiences a peak of activity at the beginning and at the end of the collection period. Therefore, establish a reasonable duration. The maximum of 45 days is acceptable.
During this period, you must:
- reserve at least 30 minutes a day to keep track of your collection, respond to your contributors’ comments, and update your page if necessary;
- take stock with your ambassadors and your Dream Team at least twice a week
- check the social media to be sure that your way of communicating is good to reach your contributors and increase their number
- stay motivated
- Communicate, Communicate and Communicate.
5. Choose your payment method
1. The possible payment options
To establish your campaign, you need to specify how you will collect the contributions. On Dalendo, we offer you LEMONWAY, Stripe and PayPal. The main thing is that the financial flow from the campaigns does not pass through our servers. Therefore, Dalendo does not handle any money. Our authorised financial partner opens an electronic purse or “wallet” in your name. Thus, all contributions will appear on this electronic purse. If your campaign is closed with success, then the payment institution verifies whether all the supporting documents that you have provided are valid. Afterwards, the funds will be transferred to your traditional bank account. If your campaign fails, you do not receive anyhing. The contributors will be fully reimbursed at no cost.
If your bank account is domiciled in a country in the SEPA (Single Euro Payments Area) area, you can use Lemonway.
You can choose Stripe if your bank account is domiciled in one of the following countries:
Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, United Kingdom, United States, Portugal, and Switzerland.
To use PayPal, you must activate it on your project page. You must have a certified PayPal account in order to receive the funds, if your collection is successful. Therefore, you must make sure that you have a certified account to choose PayPal as your payment method for your contributors.
Your contributors will be able to contribute:
- by the credit cards VISA, MASTERCARD, AMERICAN EXPRESS, JCB, DISCOVER, and DINERS CLUB.
- With +100 currencies: Euro, GBP, USD, CAD, NOK, DKK, SEK, CHF and many others.
2. The Dalendo’s commission
Regarding the Dalendo’s commission, here is the commission breakdown, according to the amount of collection and the use of PayPal as a fundraising account.
| Funds less than 100,000 euros | |||||||||||||
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Example: a project holder successfully asks for €10,000 of donations on Dalendo’s platform. The funds are collected via Lemonway, Dalendo will charge this project holder 6% of €10,000 or €600 HT. This project holder will therefore receive €10,000 - (€600 + the applicable VAT*) *The rate of VAT depends on the country where the project holder is located
| Fund raising of more than 100,000 euros | ||||||||||||||||||||||||||
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Example: a project holder successfully asks for €150,000 of donations on Dalendo’s platform. The funds are collected via Lemonway, Dalendo will charge this project holder: 6.5% of €100,000, namely €6,500 tax-free plus 5.5% of (€150,000 - €100,000 = €50,000), namely €2,750 or €9,250 tax-free in total This project holder will therefore receive €150,000 - (€9,250 + the applicable VAT*) *The rate of VAT depends on the country where the project holder is located
3. The bank processing fees
In the present state of our knowledge:
- Lemonway does not charge fees on LEMONWAY account transfers to bank accounts.
- Stripe applies a processing fee of up to 2.9% + €0.30 per successful payment.
- PayPal charges a processing fee of 3.4% + €0.25 per transaction.
6. Identify the compensations
As a general rule, the project holder proposes a compensation for his/her contributor to show his gratitude. The compensation energises your campaign, because other contributors will also want to contribute and sometimes give more money to have more extensive compensations.
Nature of the compensations
Compensations are goods, services, and customised attentions that you offer to your contributors, proportionally to the amount of their contributions. They can be thanks, a DVD, invitations to concerts, to improvements of a product, the exclusivity to find a product, a service, a limited edition of something, etc.
| Original | Customised | Fair | Relevant | Provocative | Exclusive |
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The rules of a good compensation
Your compensations must comply with the following rules:
- original in nature
- preferably customised
- fair, because it is to make sure that the contributor finds that the compensation that you are offering is proportionally fair to the money that he/she gave you
- pertinent, because they must be directly linked to the project, since we advise you to stay focused on the realisation of your project
- provocative, because they must seduce and lend the desire to own them
- exclusive, because the contributor must understand that you want to create a special and customised connection with him/her, so that he/she feels that you are valuing his/her contribution.
These compensations should allow you to reach a broad spectrum of contributors, according to their tastes, aspirations, and budgets. For the same artist, some contributors will simply want:
- the CD of his/her album or else
- the DVD of his/her tour + the CD of his/her previous album or else
- one invitation to his/her concert
- one invitation to his/her concert + one old CD
- one invitation to his/her concert + his/her new album
- etc.
Establish at least 4 levels of compensations. You can define the compensations, according to the scale of their amounts: Small ($/€5-100), Medium ($/€ 50-500), XL ($/€600-1000), and XXL (+$/€1,000). You can vary your compensations: one of the characters in your game will have the name of the contributors, their names will appear on the cover of the new CD album, the goods can be customised or even, from a certain amount of contributions, the contributors can influence the film’s scenario or their suggestions can be integrated into the development of the product. Your goal is to have supporters in the long term, or potential customers. Thus, for XL and XXL compensations, offer conferences, workshops for exploration of your project, visits, private meetings, video conferences with the whole team, etc. Do not forget to limit some compensations to attract even more contributors.
Example with a music group:
- Level 1: Contributions of €5 or more – Compensation 1: Display of the contributor's name on social networks
- Level 2: Contributions of €10 or more - Compensation 2: one 2-track CD + Display of the contributor’s name on social networks
- Level 3: Contributions of €15 or more – Compensation 3: Full album in digital format + display of the contributor’s name on social networks
- Level 4: Contributions of €20 or more – Compensation 4: Hard copy of the album in the contributor's mailbox + the shipping costs offered + display of the contributor’s name on social networks
- Level 5: Contributions of €40 or more – Compensation 5: The first album of the band + the new Opus + shipping costs offered + Display of the contributor’s name on social networks
- Level 6: Contributions of €100 or more – Compensation 6: Invitation to a private concert + display of the contributor’s name on social networks
- Level 7: Contributions of €250 or more – Compensation 7: Invitation to the rehearsal before concert + invitation to a private concert + new Opus + display of the contributor’s name on social networks.
- Fix your compensations between €1 and €250 or other (€500 or €2000 or €10,000, depending on your project)
- Start with reasonable amounts to have as many contributors as possible: €1 to €5, €10, €15, etc.
- Try, if possible, make sure that, at each level, the compensations add up
- You can fix the compensations at a higher amount . And why not a VIP offer?
Increase the interest for your compensations in a progressive and provocative manner.
Keep in mind the fair relationship between the amount contributed by the contributor and the compensation you offer.
Here is a list of compensations as an example:
Interaction: Postcard, a 10-minute video chat session, an invitation to the pre-launch event, or to the official launch event, an invitation to a private concert, a signing session, etc. Souvenirs: a chop, magnets, T-shirts, a signed poster, pins, sticker, first CD albums, etc.
Experience:
- They are named in the project: a song in their name, they choose the names of the characters from a cartoon, they give the names from the creations of a collection, etc.
- They intervene at the heart of the project: they choose traits of a character, they write the lyrics of a song, they add ingredients to a recipe, etc.
Tickets: free tickets for the screening session, tickets in the front rows of the concert, several tickets for different exhibitions of the artist, etc. The project itself on different versions: the mp3 version of the new song, a 2-track CD, a single CD, a double CD, a DVD, a book, an autographed image, a painting, an autographed version, etc. Custom-made services: a private concert, the chef cooks for the contributors, a musical instrument course on Skype or in person with the contributor, etc.
Good to know:
There are essentially 4 types of compensations:
- Digital products and services: an e-book, a downloadable album, a game, etc.
- The offer of experience to live: an experience caterer at home, a private concert, etc.
- Raw products: an innovative guitar, the last connected object, the new energy saver (to predict logistics costs, etc.), etc.
- Raw services: the project holder can help the contributor to write a song, to produce his CD mock-up, etc.
To structure your compensations
In summary Establish the list of compensations to be tested
You list your compensations. You test your compensations with 10 potential contributors. If the majority says it is fine, then keep your list. If the majority does not agree, then adjust, change your list totally or partially, based on their recommendations. Vary your compensations: a T-shirt, a dedication, a postcard, an authentic artisan touch, caps with your brand, etc.
Verify the characteristics of the compensations
Your compensations must be:
- on 4 levels at least
- in nature
- original and unique
- preferably customised
- fair
- relevant and directly linked to your project
- provocative
- exclusive (which does not necessarily mean expensive).
Good to know: You can determine your compensations with the following reference levels, before integrating other compensation levels:
- if the contributor pays $/€1 to 5, then he has a "big thank you" on the social media and on your blog or website
- a level that allows the contributor to have your product or service
- a level that allows you to get a limited edition of your product or service that you have packaged specially for the contributors of Dalendo.com
- a compensation planned for the launch of a special event during the campaign + a special version of your product for Dalendo’s contributors
Then integrate the levels such and such as special compensations for the first contributors who pay a certain sum, more extensive versions of your product or service from a certain amount of contribution, or “signed” versions of your product or service.
Good to know: Here is an example of compensations for the different sectors.
Non-commercial: a thank-you card signed by the team, a cap, a T-shirt, a collector, a photo holder, the listing on the public list of contributors, stickers, a membership of the association, an invitation to a feast.
Films: a poster of the film, a DVD, a blue-ray, the film’s soundtrack album, a collector's box, a visit to a shooting, access to the backstage of the film (first trailer, articles, photos, unpublished videos of the shooting), listing in the film credits, dinner with the shooting crew, VIP tickets at the preview, an exclusive limited edition T-shirt for the Dalenders, the participation as a nominee in a film scene, a day of sightseeing shooting locations of the film with a member of the team, a free invitation to the film preview or a private screening
Music: the download of a song, dedicated albums, the participation in a video clip, an album, a 2-track CD, a CD digipack, a dedicated song, names on the album, a private concert, concert tickets offered, a visit to a rehearsal or recording in the studio, a new title, a private party with the artist, an introduction to a musical instrument training course, an invitation to a concert with transport + hotel, a private meeting with the artist or artists
Products: a product in pre-sale, a packaged offer containing the product, a customised version of the product, an updated or improved product, the contributor’s name on the product version, a limited edition product specially for Dalenders, a visit to the company, a video conference with the team
Shops: discounts on products and/or services, versions of the product with the contributor’s name, vouchers, a provision of the premises for the benefit of a contributor for the organisation of an event, consultations at a private meeting, an invitation to the contributors’ party, several versions of the product.
Predict the amounts of the compensations
You can limit the amounts of certain compensations: 5 copies... or unlimited, according to your possibilities (money, time, brand strategy, etc.).
Illustrate the compensations
Capture your compensations in pictures. You can upload pictures that will appear in the right column of your project page. It is important to have careful, individualised images, specific to each compensation.
7. Prepare the launch
You need to re-analyse the relevance of your project. Is this a useful project for your community? Will you find enough contributors to reach your campaign’s goal?
1. Your project is useful
On Dalendo, we are looking for projects that create value not only for their creators, but also for others. If your project has a sense of solidarity and an impact greater than your own interest, then test it with 10 people that you do not know. And you will know objectively, if the majority of people are susceptible to contribute to such a project.
2. You have defined your network’s extension
You have listed at least 10 people that you can count on to contribute to your project. These people have accepted to be your ambassadors:
- to share your project page on social networks, flyers, a press article, any communication support with their relatives, friends, partners, customers and other personal network
- invite their own networks to do the same
- that you contact them by phone or that you meet them, at least once or twice a week, to take stock of your campaign’s progress
You also have your Dream Team. You have found your compensations. You know their value. You have tested your compensations with 10 people you do not know and you have had a positive return.
3. Your goal is realistic
If in the low hypothesis, the average contribution to your project is €25. For a campaign to collect €1,000, you will have to gather 800 people, who will visit your project page. These people can be brought together thanks to your motivation, your dynamism, and above all to the implementation of the advices that we give you.
Good to know (these sites are suggested and Dalendo is not affiliated with these sites):
Google Trends. Everything is in place. You can use Google Trends (https://www.google.com/trends/) to find out when and where the keywords related to your product or service were searched
Thunderclap.it. The Site allows to publish your message on the social media, in order to amplify its impact.
Boomerang for Gmail. Everything is in place. You can use Google Trends This application will allow you to plan the sending of your emails.
8. Promote your campaign
The promotion of your campaign must be done in a structured way. Here are our recommendations:
- 1. Start by building a strong community before your project starts
- 2. Start strongly by getting the maximum contributions in no time.
- 3. Share your projects on-line and off-line. Thank asking each one: "Do you know someone who will also support my project as you did? Because if I do not reach the goal, I do not get any money. ”
- 4. Update your project page. Answer questions from potential contributors.
I'm starting to mobilise my community, BEFORE launching my campaign
Observe the following recommendations to save time.
The phone. Make a list of your relatives. Call them to inform about your project, and whether they are susceptible to contribute. At this point, you must first dare to talk over the phone. Convince the first circle is determinant for the continuation. Your relatives, your friends, those who appreciate you must support you. It's no use to send mass emails to strangers.
SMS. Emails. Whatsapp. Messenger. A week later, contact them again, either by SMS or by email, to inform them of the progress of your campaign’s launch. Good to know: you have to create a signature to integrate in your emails. This signature indicates your project page’s URL address, and your addresses for: Facebook, Twitter, Google+, Linkedin (if any), and YouTube. All your communications must contain this signature.
I check my compensations
If you have chosen to offer compensations, they must be: on 4 levels at least, in nature, original and unique, preferably customised, fair, directly linked to your project, provocative, and exclusive (which does not necessarily mean expensive). Ask your relatives and friends what they think. If, out of 10 people, the majority tells you “it's okay,” then go ahead. If it is not good, then change it.
Good to know: Whenever you can, offer the shipping costs (you have to include them in the cost of your project)
I validate my campaign’s duration
You need to determine your campaign’s duration intelligently: very long campaigns tend to falter (on average, choose between 30 and 45 days)
I validate the launch date
You must understand that, if you have mobilised your relatives, your friends, that your Dream Team is in place, then it will be easier for you to determine your launch date. Similarly, there is no period favourable or not for your campaign’s launch. Observe the launch steps. Your launch date may be on days other than Saturday and Sunday, given that during these 2 days, the homes take care of their household affairs. During the first 10 days of the campaign, you must make an intense effort to get the maximum number of contributions.
Good to know: Choose Monday morning to launch your campaign, when everyone is at work. The weekend is double edged. Generally speaking, during the weekend, everyone does what they do not have time to do during the week (particularly errands, shopping, etc.).
I validate the campaign’s closing date
Your end date should be Thursday or Friday, to allow you to profit from the week to accelerate the mobilisation of your troops. Do not forget that, during the last 10 days, you will have to boost your efforts to successfully finish your campaign!
I publish new information
During your campaign, you need to update your page, and show the news on your page and on social networks. It is better to publish around its time slots: 10h, 14h, 17h, 21h. Sometimes there is a return of interest on Sunday night, after 23h, but it remains relative. Your ambassadors, your Dream Team is on the spot. By putting your latest news, you keep their interest in your campaign. And you attract new contributors. They will have to be kept informed of the campaign’s progress. Moreover, you must show your gratitude not only by the compensations delivered as agreed, but also by giving them your news, even after your campaign continues with success.
I prepare the communication supports
We give you the following recommendations: Before the launch (15 days)
- Prepare email templates: an email template for your ambassadors to show them how to communicate via Facebook and other social media; an email template for all the others in your CIRCLE 1
- Do not forget to add your signature to each email. This signature indicates your project page’s URL address, and your addresses for: Facebook, Twitter, Google+, Linkedin (if any), and YouTube. All your communications must contain this signature.
- Create a Facebook page and a Twitter account of your project
- Prepare flyers and posters and display them with authorisations in shops and other strategic locations
- Post on Twitter, Facebook, Linkedin, and do not forget to ask them to send your message to at least 5 of their friends and to share it on their pages
- Respond to those who comment on your messages: so, tweet and retweet those who talk about your campaign, thanking them
During the campaign
- Between the 10th and the 15th day, you organise an event, a celebration to present your project and ask your relatives and friends to invite their relatives and friends, their colleagues, their customers, and their partners (attention: they come for you and not for the petits fours. so, do not ruin yourself)
- Contact bloggers, TV, radio, when you are in the middle of the campaign, to re-energise relatives, friends, existing contributors and attract new contributors
- Communicate your widget to webmasters of websites, so that they also post it on their sites
- You can also contact associations and communities susceptible to support your project, or promote them to their members.
Good to know: put all email addresses on hidden copy. Some people do not want other people to know their email addresses. Use the “BCC” (Blind Carbon Copy) function. You can install the STREAK software. In fact, you have your list of people to contact, including the press. Streak will notify when the recipient of your message opens or ignores it or if it has not been opened yet.
I share my project You need to share your page on different social media. And keep this link that you have created with your community and their friends. And it is also thanks to your communication efforts on the social media that you will attract the general public.
I create my Facebook page We advise you to create your project page on Facebook, in order to publish more detailed information, to post videos, images and other supports of your project. (Learn more about on Facebook) The purpose of your page is to engage your audience. It is a matter of publishing to get a clear result: your fans or those who see your page should share and/or visit your project page on Dalendo to give money and support your campaign. This is the unique and true goal of this Facebook page. Create your page before your campaign’s launch and animate it applying the following advices:
- All your publications must be in keeping with your project; it is not just your personal page; at the end of each publication about your project, indicate the link of your campaign page on Dalendo
- Invite those who follow you to like your publications and to like your page
- Exchange with your fans, do not leave the comments without answer. It is tiring to answer. But you just need to answer “Thank you very much! Do not hesitate to share my campaign link with your friends ”
- Publish information that instigates in you encouragement and action: your project’s video is a good engagement tool.
- You can also publish your news before your campaign’s launch, at the time of your campaign’s launch, during and after your campaign, since you will certainly have compensations to deliver to your contributors.
- Contact the Facebook pages of local radio stations, local TV stations and ask permission to share your page on their own pages
- Identify the groups that are interesting in your community and that are likely to “provide” you with contributors. Do not spam. Approach group administrators with a positive attitude.
Exception: you can relay fashionable information, “the Breaking news”. Do it without abusing it. It is better to focus on drawing attention to your campaign, your project and the values it represents.
Good to know:
Current videos published on Facebook
At each publication, add an image or a 15-second video. The videos are much watched. And the video’s first 10 seconds are the most important. This allows you to keep a contact that is more human with your contributors, your fans, and to attract people from their networks. Leave a few seconds, during which, you remind yourself why the contributors support you. Thus, if other people view your video on a news feed, they will want to know more about you and your project.
Publication of pictures on Facebook
We recommend you to write a text at the top left of your image before publishing it. This text can be your project’s title. You can use the site https://www.canva.com, for example, to create friendly images. When a fan shares your publication, then, his fans will see your image and, thanks to the text, they will want to have more information about your project.
I create my YouTube account
Create a YouTube account on which you will post your video. If you receive comments, then reply to each comment in a positive and wise manner, and invite your fans to share your video with 1 to 5 people from their personal contacts.
I consider Twitter, Google+ and Linkedin
Use Twitter to identify people who are susceptible to share your initiative. Use a hashtag, the “#” to highlight your project, a news story. You can also contact an interesting person to share your campaign page, send him/her a tweet and say “Please, RT ” Concerning Google+, you can also create your profile and your page. Google+ also allows to mobilise people who use it more professionally, or as a group of friends and relatives. Evidently, the same is for LinkedIn.
I test Instagram
Instagram has a high commitment rate. You should open an Instagram account and test your fans’ enthusiasm for your campaign, by not forgetting to ask them to invite 5 to 10 members from their network to visit your project page on Dalendo. Here are some recommendations to animate your Instagram page:
- Take pictures of your compensations, the stages of your campaign’s progress as often as possible, and your campaign's communication events
- Be sure to add your campaign page link to each post
- Identify and follow Instagram influencers, who might be interested in your project, its values, and your activity
- Do not forget to tag all the words about your project, and your page on Dalendo.
I manage the “haters”
On social media, you will always have people who will not like your project. These people are a minority. You must always show a positive and wise attitude. Invite the negative people to learn more about your project. Finish your message with a smiley You must always answer a negative message. Do not leave a negative message without answer. If you receive 10 negative messages, answer with 10 positive messages. Stay with a positive and wise attitude. And the other fans will defend you.
I regularly publish on social networks You can publish in the following time slots: 10h, 14h, 17h, 21h. Look at the statistics of your Facebook page to know your fans' connection peaks on your page. You can post 5 publications a day, at spaced out intervals, so your fans do not consider you a spammer.
I create a hashtag for my project You can create a #hashtag about your campaign. It must be forceful and make you want to know more. At each publication, mention it.
I update my website You will launch your campaign, then re-energise your website. Update it to show that you are always in a development dynamic. You can add your widget here. You can also add your campaign page’s widget on Dalendo.
I find a sponsor if possible Your campaign is in progress. You raise the funds. You can contact a company that will feel touched by your initiative. This company will contribute to your campaign. And it will also bring added value, by showing you its active support (it offers the petits fours for your “CROWDFUNDING PARTY”, it puts a room at your disposal, etc.). Consider the following recommendations:
1. From the beginning of your campaign, identify potential sponsors You will start your campaign. You can inform the potential sponsors of your campaign WITHOUT ASKING THEM for anything. But, simply, you want to have their opinion about your campaign. You get their contacts. Identify the influential person, who makes the decisions within that company. If the company joins immediately, then it is a good thing. In this case, propose a real communication plan, which you will develop, unless they already have their habits in terms of sponsorship.
2. You must contact a sponsor at the right time The success stimulates the desire to contribute, in principle. Thus, you prove that your campaign attracts people, contributors. You have asked their opinion about your campaign. You review them by showing your credibility with the your campaign’s numbers (45 to 50%)
3. Prepare your approach Show that you have already planned how your campaign can be an added value to their brand (reputation, a stronger link with the Community, new customer segments, etc.) Thus, come with a package that includes:
- your project’s presentation in 5 lines
- pictures in good resolution, pictures that allow the future sponsor to visualise the project
- the list of compensations received by the contributors (a big thank you, your name on our product, on a plate or in our press article, etc.)
- one or more testimonials from other potential sponsors who support you
- the indication of your campaign’s expiration date (there are 15 days left)
- the indication: “Contribute to our project, contact me”
- the reminder “Dalendo applies the ‘all or nothing’ rule”. If we do not reach our goal, then we lose all the contributions already accumulated. "
Good to know: You should also contribute to other projects besides yours. This is tantamount to rendering to the Dalenders’ community the support and especially the confidence they show you.
I communicate with the traditional media As part of promoting your campaign, do not immediately look for the local TV, Local Radio, and local newspapers. Expect to be in the middle of the campaign. As for contacting bloggers, here it is about showing that you have traction for your campaign. Your project pleases. The proof: you already have contributors from your first circle, and the second circle is being acquired. When you communicate with the press, you must do the work in advance. Indicate particularly:
- your project’s title and the catch phrase
- the URL of your campaign page on Dalendo
- how and why you got involved in this adventure
- your team, their experiences relevant to your project
- the benefits for the community, your project’s added value
- the reasons for using crowdfunding: explain crowdfunding in one sentence
- the project’s budget and how you will use it
- your compensations
- how the contributors can help you
- the reminder of the “all or nothing” rul
Do not forget your project’s picture! And, you can add 2 or 3 high-resolution (300 dpi) pictures. Write “SUBJECT + VERB + COMPLEMENT”. Make concise and forceful sentences. You must connect the reader to your project. Avoid the flowery rhetoric. Show that your project has a real vision and, at the same time, that you are a leader who knows how to carry out this project, and you clearly indicate how the money collected will be used. If you do not have a reply from the press, then, call back within 4 days. If no response, send emails. Remember. The press remains an effective way to promote your campaign and can boost your number of contributors in no time. So this is the moment to rekindle your campaign flame.
Good to know: When you communicate with the press, prepare your press kit: your press kit (which is not a commercial brochure), your visuals, and other relevant material. You have to make them gain time.
I organise events You communicate on social networks. You can create an event on your Facebook project page. Your campaign also takes place in the field. Organise events around your campaign:
- Launching evenings of your campaign
- Fundraising evenings
- Meeting event between you and the contributors with small gifts at the exit (gift or goody bag)
- Quizzes: you can offer small compensations if, for example, a contributor gives you 5 names of friends strongly interested in your project.
Before the event You must control the expenses of the organisation of such events. It must cost you as little as possible. If you are doing a crowdfunding campaign, you are looking for funds. There are generous people who will want to help you. Dare to ask. Find sponsors. Make a list of potential contributors. Invite the mayor, city councillors or others who are responsible for projects like yours (Chamber of Commerce, Association, etc.)
Do you know celebrities? - If you can invite them, then, do it! And, most importantly, ask them to share your event in their networks. If they share your information, it will be very positive! Do not forget to have a banner regarding your project. This banner must show your project. You can negotiate discounts with a printer for your impressions of flyers, t-shirts, posters, kakemonos, etc. In all cases, these must be events to raise funds. Do not forget to list all the names, first names, email addresses, and phone numbers at the entrance of your event. They are as many potential contributors and as many contacts to attract new contributors, sponsors, etc. During the event You must think like a reporter. You need lots of pictures. Ask 10 contributors, one after another, to explain why they support you. You will then have 10 videos to post on the social networks (ask for their agreements). Show your project page. Answer the questions. Distribute flyers or leaflets. The goal is for everyone to leave knowing your project and wanting to talk to other people in their network. This stimulates word of mouth. Organise activities: Tombola, games. Do in a way that gifts, packaging show reference to your project. Engage your audience: Put a laptop at their disposal so that they can make contributions directly on-line at the event. The participants will see your project page and the compensations. They will then be able to give quickly on-line. After the event The work continues. Update your project page on Dalendo. All your contributors will receive a notification email. We recommend you:
- to send an thank-you SMS to everyone who was at your event by asking them: “We need more contributors. Please, invite 5 of your friends to make a contribution They can connect to [YOUR PROJECT URL]. You can also give us their contacts. We will send a thank-you card
- Update your social media accounts with videos, pictures, and a summary of the event.
You can organise an event:
- for your campaign’s launch
- when you reach half of your goal
- with your sponsor
- when you reach 75%
- to thank, to encourage your Dream Team and your contributors around your project.
The goal is that they help you cross the finish line. How to manage cash or checks? At the event, you received cash, checks. You must keep the list of all these contributors and deposit the money into your bank account. Once the checks are cashed. You will then have to create accounts on DALENDO for each of the contributors. You use the payment method you want to make these contributions. You have received the money at your event. Thus, this money will be officially allocated to your campaign to help you achieve your goal.
I motivate the contributors
Ask your contributors to write their testimonies about your project.
Moreover, publish your news on your project page in the “News” section. You can also share them on your Facebook page dedicated to the project.
The more you communicate about your project and your news, the more you will save time in establishing your Community. This is how you will keep your contributors’ commitment. They will feel close to your project and to you.
When you update your news on your project page, all your contributors receive an email. Your page’s visitors can also read your news.
Do not forget to exchange with your contributors, because a contributor must be able to recommend you 1 to 3 contributors. Therefore, it is important to maintain this connection with your contributors.
Interact with the contributors in an individual manner. It is certainly tiring, but it is a way to customise the relationship.
Thank your contributors and explain to them what your current and upcoming events are.
Even if your campaign reaches its goal, before the closing date, stay focused. You can collect even more funds, by explaining what you will do if you reach a new level.
In case of success of your campaign, you will receive the list of all the contributors and their address information - if they have updated it. It will soon be time to give them their compensations.
They are anxious to receive them. So explain to them how the compensations will be delivered in the coming weeks.
Thank you, thank you and thank you again
Your campaign was finished successfully. You have received the money. The project is established.
Here are our recommendations to not forget that your Community is susceptible to support you for new projects, and that it can also help you to develop your project, your business, and your career:
- Inform them of your project’s progress
- Tell them when they will receive their compensation
- Inform them of your future parties, events, workshop, campaign, etc
- Keep in mind that you will definitely have new projects to finance, so stay in touch with your Community.
- Keep your Community alive. You already have that supportive strength. It will help you raise more funds during your upcoming campaigns.
9. Send the compensations
You have determined well your compensations. You have integrated them into your campaign budget. In the same way, you have estimated their delivery costs. Men and women will have confidence in you. Keep your commitments and deliver the compensations. Your Community will be proud of you and your project. Yes, there are many people who believe in you and they deserve to receive the compensations you have promised them.
10. THE BEST TIPS
